Here’s a sample of my work in social media marketing for entertainment clients.
My strategy focuses on making day-one fans feel seen while still attracting broad audiences. I always keep trending conversation, language, formats, and user behavior top of mind.
Assignment
Hype up Friday Night Lights coming to platform through highly engaging, shareable content.
Concept & Strategy
Highlight A-list talent and FNL fan favorite Jesse Plemons through a comedic, character forward “core” video of handpicked Landry moments — LINK.
Assignment
Scan social media daily for trending social conversation or formats for P+ reactive moments.
Concept & Strategy
Use the spring equinox to tap into trending “whimsical” escapism with a static carousel of moments from Little Bear that’s easy for followers to share — LINK.
Assignment
Track fan sentiment and pitch low-lift, lo-fi content for Instagram in real time.
Concept & Strategy
A carousel of thirst tweets around the adorkable Eric using fan tweets and show imagery that engage a specific niche to get the fandom talking — LINK.
Assignment
Scan social media daily for trending social conversation or formats for P+ reactive moments.
Concept & Strategy
Leverage the relatable, near-universal behavior of losing track of time between Christmas and New Year’s through a recognizable clip that needs no show context — LINK.
Assignment
Celebrate April Fools Day in a low-lift way.
Concept & Strategy
Use a clip from Key & Peele, a consistent high performer on social, that presents two “personality types” through on-asset copy for followers to latch onto — LINK.
Assignment
Find a fan tweet about that week’s episode and pair it with a screenshot from the episode.
Concept & Strategy
Balance the humor with sentimentality by picking a tweet and moment that highlights the female friendships. — LINK.
Assignment
Hype up the new Scream movie by using movies from the Scream franchise.
Concept & Strategy
Lean into the duplicity and suspense of the franchise’s masked killer, Ghostface, through the recognizable and purposefully tricky Captcha format — LINK.
Client: HBO Max / The Sex Lives Of College Girls
Senior Engagement Strategist / BOND
Aug 2022 - April 2023
Responsibilities:
Social media content strategy
Concept ideation
Community management
Copywriting
Assignment
Populate social calendar with daily low-lift, lo-fi content that still creates an impact.
Concept & Strategy
Take a moment out-of-context that’s intriguiging for fans who haven’t caught up and funny for fans who are watching weekly to build buzz — LINK.
Client: Paramount+
Senior Copywriter (contract through Saylor)
Nov 2025 - Present
Responsibilities:
Independently ideate 1-2 reactive concepts daily
Ideate 5-10 evergreen concepts weekly
Script 2-3 A/V concepts weekly
Write post copy for Instagram, TikTok, Facebook, X
Assignment
Scan social media daily for trending social conversation or formats for P+ reactive moments.
Concept & Strategy
Capitalize on the Hacks series finale buzz with a short & sweet supercut of Jean Smart doing her iconic yelling on Frasier as guest star Lana Gardner — LINK.
Assignment
Scan social media daily for trending social conversation or formats for P+ reactive moments.
Concept & Strategy
Capitalize on the early 2000s nostalgia surrounding The Devil Wears Prada 2 with an A/V edit of another popular early 2000s magazine journalist — LINK.
Client: Netflix / Long Story Short
Associate Creative Director (Copy) / Saylor
June 2025
Responsibilities:
Concept ideation
Copywriting
Assignment
Celebrate the 20th anniversary of MTV’s reality hit series The Hills.
Concept & Strategy
Lean into the Y2K revival by putting followers back in the early 2000s with nostalgic on-asset copy over a quick paced A/V edit with moments that feel very 2006 (headbands, flip phones, etc) — LINK.
Assignment
Keep the title account active after the season finale.
Concept & Strategy
Lean into the finale’s shocking moments (breakups, betrayals) with IYKYK moments that’s anchored in caption copy that lets the fans connect all the dots — LINK.
Assignment
Find synergistic moments between Long Story Short and other relevant Netflix IP.
Concept & Strategy
Take this relatable quote from a Jewish mother and link it to Netflix’s hit show Nobody Wants This as if Kristen Bell’s character is watching it on her laptop — LINK.
Assignment
Attract BoJack Horseman fans by finding connections between the two shows.
Concept & Strategy
A carousel of parallel moments that highlights the depressive, introspective moments that made BoJack Horseman originally stand out — LINK.
Client: MGM Studios / Challengers
Senior Engagement Strategist / BOND
March 2024 - June 2024
Responsibilities:
Concept ideation
Reactive content ideation
Community management
Copywriting
Assignment
Populate social calendar with daily content that highlights Patrick and Art using limited approved assets.
Concept & Strategy
Highlight the fan-favorite churro scene by adding a social-forward twist with cheeky on-asset copy that recontextualizes the scene as ASMR — LINK.
Assignment
Scan social media daily for conversation and format trends to use for reactive content.
Concept & Strategy
Take a trending TikTok around relationship drama and stitch a short clip that leans into the IYKYK fandom with little context — LINK.
Assignment
Scan social media daily for conversation and format trends to use for reactive content.
Concept & Strategy
Leverage the “Directed by “ checklist trend and tailor it for Luca Guadagnino by referencing Call Me By Your Name without using any assets/imagery — LINK.