Let’s work together!

©Photo by Jordan Branch

As a lifelong curious thinker, I’m more interested in creating quality substance over replicating tired content. Yes, the algorithm has a never ending appetite, but it’s the high quality “protein” that sticks around and keeps it satisfied for longer.

Fandoms are built on trust and compatible taste, which takes custom strategy and fresh connections. Throughout my 12+ years working in the wild west of social media, I’ve mainly focused on engagement strategy and how to make content that connects with the right audience, turning them from followers to ambassadors.

Solving problems with creative, doable solutions brings me Marie Kondo levels of joy — I love mess! Seriously. There’s no issue that can’t be solved, there’s no budget too small, and there’s no creative that can’t shine a little brighter.

Whether you’re looking for someone to get in the weeds with you or a lone content wolf to build a social foundation, I’d love to help you solve the puzzle.

Send me an email at jendestef @ gmail . com and we can set up a chat!

Specialties include:

  • Brand tone, voice, and personality — voice development, copy bank, taglines, copywriting, scripting

  • Social media platform & content strategy — easy to follow recommendations backed up by data and content ideas to fill up the feed

  • Community management & engagement strategy — fan/follower sentiment reports, community engagement opportunities, trend spotting and ideas

  • Big picture thinking — big ideas, creative thought starters, content problem solving

Past clients, campaigns, and brands:

  • Hulu

  • Peacock

  • HBO Max

  • HBO

  • AppleTV+

  • Paramount+

  • Prime Video

  • Amazon MGM Studios

  • Emmis Austin Radio

  • Paramount+ brand social, Hulu brand social, Peacock brand social, Challengers, The Matrix Resurrections, The Sex Lives of College Girls, M3GAN, Dungeons & Dragons: Honor Among Thieves, Reacher, The Peripheral, Ambulance, and more.

Recommendations

“Jenna is super sharp and creative. What she doesn’t know, she will pick up before you’re done explaining it. She is beloved by her coworkers, easy to get along with, positive, and flexible.Jenna will help you build and grow your brand with a plethora of diverse ideas and problem-solving inspiration.”

— Haley Jones, Head of Independents (Luminate)

“[Jenna] immediately understood our target audience from day one and knew how to engage with them through emails, social media and blog posts. Editing her work was such a breeze – it was also just so fun to see what she came up with. She is that kind of employee and co-worker who is insanely creative with a great design eye and writing style, but who is also able to manage her workload and get stuff done.”

— Melody Rowan, Editorial Director

“Jenna is your dream member of a social team, equal parts strategist and creative concept developer. Not only does she seem to be a bottomless pit of ideas, but all of her ideas are rooted in true strategic thinking around how users are acting on native platforms.”

— Cara (Benson) Yu, Account Director (Monks)