Paramount+

Role: Sr. Copywriter (Freelance)

Responsibilities:

  • Ideate and pitch ~1-2 reactive concepts daily

  • Ideate and pitch 3-5 concepts weekly

  • Write social post copy for all pitches

  • Script ~1-2 A/V assets weekly

The Devil Wears Prada 2 // Reactive

Knowing The Devil Wears Prada 2 was coming up, I wanted to capitalize on the millennial nostalgia that would inevitably dominate the social conversation but in a way that could be ownable for Paramount+. I concepted, pitched, and scripted an AV compilation that romanticized Andie’s job as a magazine journalist in the Paramount film How To Lose A Guy In 10 Days — see Instagram post here.

Why it worked:

  • The Devil Wears Prada is about a young woman navigating the world of working at a magazine —> A similar foundation for How To Lose A Guy In 10 Days, which shares a significant audience overlap.

  • Millennial women yearn for the early 2000s and specifically for the “lost career” of being a glamorous magazine journalist (see also 13 Going On 30).

  • This concept lets the audience connect the dots rather than a brand connecting it for them — social users want the chance to feel smart and observant.

  • On-asset copy strikes the right balance of buzz words for millennial women: “romanticize” “magazine journalist” “early 2000s” all resonate with daily social media scrollers.

  • Kate Hudson remains iconic, especially at that time when she was hot off the heels of Song Sung Blue and promoting Season 2 of Running Point.

Hacks Series Finale // Reactive

As a longtime Jean Smart fan, I remember her as the iconic, hilarious love interest Lana in Fraiser. But even better, I remember her yelling, which is a frequent bit for her character on Hacks. With the series finale coming up of the beloved show, I knew what had to be done: a quick AV compilation of Jean Smart yelling in Frasier. I concepted, pitched, and scripted the compilation — see Instagram post here.

Why it worked:

  • Hacks was an entry point to Jean Smart fandom for many younger viewers, but our queen has been playing iconic roles for decades. Showcasing Smart in a younger role would be a delightful scroll stopper for Hacks fans who didn’t watch Frasier or who watched it but forgot about this role, provoking the feeling of finding buried treasure you need to share with friends.

  • On-asset copy gives just the right amount of context for scrollers to take the bait and commit to watching the full length.

  • Jean Smart as Lana feels like a younger version of her Hacks character Deborah Vance, which fans were quick to point out for themselves.

  • Quick comedy performs well on social and this was quickly paced.

  • Who wouldn’t want immediately stop scrolling at the sight of a gorgeous Jean Smart? She’s front and center, just where she should be.